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Personal Care Product Consumption


Personal beauty panel – personal-care product consumption

Personal beauty panel covers 40,000 consumers in first-to-fifth-tier cities all over China, zeoring on in the study of personal consumption behaviors. Among those 40,000 indexes indicating personal beauty product spending, they include young, high-income consumers, as well as those with mature demand for personal-care products. We can log their consumption behaviors during the purchasing of personal-care products in real-time over smart phones. Also, by other means, we can present their lifestyles in a comprehensive fashion, along with their media engagement and consumption ideas.

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