Kantar monitors consumers’ purchasing and using habits of FMCG. Besides, Kantar formulates advanced and tailored solutions for its clients in the following areas:

Market trend-- navigate the market
Market division-- determine the right targeted group for product innovation and communication
Consumer attitude-- understand the motives behind consumer behaviors
Product innovation-- introduce new and successful products
Pricing & promotion: upgrade promotion, investment, and pricing strategies to obtain maximum profit
Shopper & retailer-- maximize the consumption channel
Media evaluation-- maximize the advertising investment ROI