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Kantar Worldpanel China


Kantar Worldpanel, a world-leading provider of syndicated continuous consumer research solutions, works alongside CTR in China to consumer behaviors. Kantar’s services assist brand managers in obtaining a profound understanding of consumer behavior, leading retailers’ in-store performance and the FMCG marketplace.

Helps its clients further understand China's consumers through the prolong research of the relationships between the consumer products and the corresponding purchasing/usage behavior.

Provides clients with FMCG shopper and buyer group analysis, allows clients to understand the behavior of both core and potential consumers.

Helps clients to evaluate brand performance, launch new products, set competitive prices, analyze major retailer performance and promotional strategies, and manage brands and categories effectively. Kantar offers practical advice and recommendations by monitoring market trends, consumer behaviors, and retail trends.

Unique advantages

  • With over 15 years of local and 40 years of global experience, over 500 clients around the world trust Kantar Worldpanel, relying on its large and growing consumer panel services.

    Kantar covers more than 50,000 brands, and 60 mainstream consumer product categories are across 40,000 households.

    Kantar possesses state-of-the-art measuring technology: universal barcode scanning and shopping receipt scanning.

    Kantar publishes reports monthly, quarterly, semi-annually and annually.

    For more information, please visit www.kantarworldpanel.com/cn
    Kantar Worldpanel is a CTR service in China.
Related research fields
Media Content Optimization
Media Brand Management
Brand Communication Strategy
Advertising Effectiveness
Target Consumer Lifestyle
Usage & Attitude
Product & Development
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