Market Structure will identify key groupings of products that should be ranged together on fixture. A well-organised fixture will make product selection easier for shoppers removing barriers to purchase.

Understanding the performance and role of all products in each part of the structure is crucial in leading ranging discussions. Assess which products address the same requirements and so can be legitimately removed.

Opportunities for new listings can emerge if your range does not cover some parts of the structure. Improve your portfolio planning by understanding gaps and opportunities.