Kantar Worldpanel
Price Optimisation
Real Purchase Responses
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Main Characteristic
Real Purchase Responses
We use actual purchase data to understand how people have responded to price changes in the past to predict how they will respond in the future and how they will change brands.
People Focused
We are able to identify different groups of people based on their price sensitivity and focus communications on high risk groups.
Most price models will simply tell you what will happen when you change price – with Kantar Worldpanel’s solution you can build plans to influence consumer behaviour.