Kantar Worldpanel
OOH Panel
Through smart phone software, we can continuously track the purchase behavior (such as how to buy, why to buy, what to buy and where to buy) and use behavior (when to drink/eat, how to drink/eat, where to drink/eat) of individual consumers living in first to fifth tier cities. Help enterprises understand the overall outdoor market blueprint, and look for opportunities for market growth. Monitored categories: more than 20 snack and beverage categories Covered channels: track all channels, including hypermarkets, supermarkets, convenience stores and grocery stores, and impulsive consumption channels, such as gas stations, vending machines and restaurants.
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