Kantar Worldpanel Fast Moving Consumer Goods Panel, a national representative sample of 60,000 urban families from tie 1 to 5 tier cities which projects over 270 million urban families in China, measures consumer purchasing behavior and trend across all retail channels by recording the data in regularly and continuously on real-time basis through Mobile app and Mini-groups. Over 100 categories are covered. Channels include hypermarket, supermarket, CVS, grocery, baby stores, Ecommerce, Wechat ecosystem, o2o, overseas etc.