How should the budget for cross-media delivery be allocated?
How can a brand communicate with its different target groups more effectively?
Should the brand give priority to traditional TV media or digital media?
Do the subdivided target groups have preferences for different TV channels, program types and programs?
What outdoor advertisements can help brands seize the opportunity to communicate with target groups?
What are the behavioral characteristics of the segmented target population on the mobile phone?
What types of apps can help brands communicate with segmented target groups?
Which apps are the communication platforms that brands need to focus on?