Kantar Worldpanel
Media Touchpoints
Identify Most Influential Touchpoints
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Main Characteristic
Identify Most Influential Touchpoints
By linking the touchpoint responses to the purchase behaviour data we can identify the touchpoints that have greatest influence on the final purchase and therefore which ones should receive increased investment.
Role of Each Touchpoint in P2P
Identify the key touchpoints being used at each stage along the path to purchase and understand which media is better to build awareness vs driving trial.
Review Current Media Strategy
Understand how effectively each brand is using different media across Paid, Owned and Earned and adjust your strategy accordingly.