Kantar Worldpanel
Baby & Kid Panel
Kantar Worldpanel Baby & Kid Panel, collecting data with standard scanning process by mobile app and online questionnaire, is a national representative sample of Mom with Babies and Kids under 6 Years Old which is used to regularly and continuously measure consumer purchasing behavior. Categories cover baby milk powder, baby food (fruit and vegetable paste, and cereals), baby diapers, baby wet wipes, skin care products (shampoo, shower gel, body lotion, talcum powder, oral care). Channels include hypermarket, supermarket, CVS, grocery, baby stores, Ecommerce, Wechat ecosystem, o2o, overseas etc.
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