Kantar Worldpanel
CTR
Beauty Purchase and Usage Panel
Kantar Worldpanel Beauty Purchase and Usage Panel focuses on beauty field by continuously tracking 45,000 national representative individual panelists’ purchasing behavior cross all channel through mobile app, and 6,000 up-tier cities’ panelists personal care products usage behavior in dairy & questionnaire format. Through in-depth 4W (who, when, where, and why) +1How consumer profile analysis and completely personal care decision making process, Kantar Worldpanel Beauty Purchase and Usage Panel could guide marketing strategy, segmentation, product development, communications plan and merchandising in beauty market.
Contact Us
kwpweibo@ctrchina.cn