Kantar Worldpanel
LinkQ ReAct
Based on the homologous samples, the key factors that lead to the decline/growth of the overall purchase of categories are mined and quantified, to find a breakthrough for the re-growth/sustained growth of the category driven by the head brand.
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Through the real purchase behavior record, accurately target the people whose category purchases are greatly reduced, lost or increased
The unique model combines the attitude of reducing/losing buyers with the real purchase behavior, and finally locks the key to the decline by quantifying the impact of each reason on sales volume
What is the real reason for the serious decline/rapid growth of the category market?
In view of the declining market, what measures should the head brand take to curb or reverse the trend of category decline?
In view of the growing market, how should the brand make use of the growing momentum to further promote its own development?