In the buyer's mind, how does customer brand compare with competing products? Where are the strengths and weaknesses?
Where is the bottleneck stage that restricts the further development of brand?
Compared with the past, after marketing and advertising, has the customer brand improved in mental performance?
What are the core elements that really drive brand growth?
For different segments/high-value groups, what differentiated contents should the brand communicate?
To break through the bottleneck of development, what media should the brand use to shock and communicate the combination of content, to transform more consumers' purchases?