Kantar Worldpanel
Demand Forecasting
Forecasts the value for your category and brands over the next 12 months using the latest machine learning modelling techniques.
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Main Characteristic
Accurate Forecasts
Wide range of data inputs, including consumer panel data, macro-environment metrics and client 1st party data, allows our data scientists to produce accurate forecast models.
Scenario Planning
An interactive tool is provided which allows the user to change the different input predictors (like media investment, price, and promotion levels) to simulate different scenarios.
Optimise Your Marketing Investment
Find the optimal marketing investment strategy to achieve growth across key performance indicators such as value, volume, penetration and spend per buyer.