Kantar Worldpanel
ComTech Panel
Kantar Worldpanel ComTech is the first continuous panel to gather representative mobile phone data in China. The panel has been created to provide insight including mobile phone ownership, sales, usage, churn, loyalty and pricing in Chinese telecoms market. Individuals from city tiers one to five will form this new panel, culminating over 270,000 completed interviews per year in order to provide a detailed insight into China’s mobile marketplace. The unique ComTech insights will equip local carriers, handset makers, and retailers with better insights in the evolution of purchase and consumption behaviour.
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