CTR
Case study 
It covers media, fast-moving consumer goods, durable goods, real estate, automobile, communication, finance, government, education and training, lottery, jewelry, clothing, household appliances, tobacco and alcohol, health care products, smart home building materials, IT and Internet.
It covers industry research, market entry feasibility research, product research, brand research, satisfaction research, consumer behavior research, channel research, advertising and marketing effect research, marketing consulting services, special research based on continuous data, big data and sampling data fusion research, and consumer experience research using VR technology.
It relies on the support of media, advertising and consumer goods continuity data and Internet big data, integrates customized research methods to provide integrated marketing services for customers.
It has an operation and execution team covering the whole country, its own online accessible sample group and telephone survey center.
Unique Advantages
The only institution in China that can integrate consumer terminal data and media communication data
KANTAR Group's global experience in special research and sharing of leading research methods provide world-leading research and analysis services
More than 20 years of special research experience
It has branches and offices in 36 cities, and its own team execution ability covers the whole country
It has 2 million+online sample database and 300+ computer-aided telephone seat resources
Consumer goods research
Through the study of consumer behavior, product use and attitude, media contact habits, etc., help enterprises judge market trends, discover market opportunities, and plan product marketing strategies. Has been focusing on consumer goods research for more than 20 years, and has industry-leading research models and various standard values (NORM). Relying on CTR's unique consumer continuous monitoring data, it provides a service paradigm and analysis model integrating special and continuous data, and relying on CTR's own nationwide operation system, it has a leading edge in screening, inviting, sampling, visiting and quality control of respondents.
Consumer research
Consumer uses and attitudes (U&A)
consumer needs and pain points
consumer segmentation
consumer portraits
lifestyle and values
Product research
Concept test
packaging test
taste test
price test
product line management and expansion research
product driving force research.
Category and Industry Research.
Brand research
Brand equity research
brand health research
brand diagnosis and remodeling
brand positioning research
advertising pre-test
advertising and marketing activity effect evaluation.
Channel research
Shopping trend research
retailer research, dealer research, category management, in-store foundation optimization, marketing activities research
channel and key retailer development trend research
new channel/special channel and shopper research
mystery man monitoring research
customer satisfaction and loyalty research
Government research
Have many years of experience in research and service in the government field, and have served customers in the fields of government affairs, tourism, culture, business commission, housing security, intellectual property rights, national reading, and services for the benefit of the people. We have professional researchers on government work and satisfaction evaluation, and employ experts in the field of government performance evaluation as project consultants.
Satisfaction evaluation of the public and clients
the satisfaction evaluation of government departments at different levels
the evaluation of the work performance of government departments at all levels
the collection of opinions and demands
and the promotion of the service level and ability of government agencies
Evaluation of special work of government agencies
Evaluation of annual key work
evaluation of practical work for the people
and evaluation of the implementation and effect of various government subsidy funds.
Government work inspection and verification
Verification of the completion of each work
inspection and verification of performance tasks
inspection and verification of key work
service level
and work situation.
Social work evaluation
National reading evaluation
spiritual civilization evaluation, health city creation evaluation,
happy life index research, economic and social development evaluation.
Tourism research
Research on tourism consumption behavior, satisfaction and scale of local and foreign tourists,
research on tourism consumption behavior, satisfaction and scale of outbound and inbound tourists,
and research on tourists in various tourist destinations.
Research in the fields of communication/home appliances /IT
Have more than 20 years of research experience in communication, home appliances, IT and other fields, rich experience and accumulation in related fields, professional research models and strong research and execution teams. Have a nationwide research database on mobile phone users' communication business and the use behavior and attitude of mobile phone terminals.
Advertising, media and brand research
advertising creativity evaluation
advertising delivery effect evaluation
marketing activity effect evaluation
media contact habits, media value evaluation
brand performance evaluation
brand health analysis, brand positioning research, etc.
Satisfaction and loyalty research
customer service satisfaction research
customer service loyalty research
net recommendation value research
internal employee satisfaction research
dealer satisfaction research
customer service expectation research
customer service promotion, etc.
Research on users' use and demand
channel unannounced visits and service improvement research
customer experience and perception research
customer experience improvement strategy research, etc
Product and industry research
research on portraits of people's structural characteristics
research on users' use behavior and attitude
research on users' needs
research on users' pain points, etc.
Product and industry research
product trial and improvement research
communication business market development research
market situation and industry development research, etc.
Automotive research
Have the research ability of the whole chain and life cycle of the automobile industry, rich research experience in passenger cars and commercial vehicles, leading research tools and models, and provides in-depth business insight and solutions.
New product listing research
Industry research and market environment analysis, consumer U&A research
vehicle test, commercialization attribute research
picture test, sludge model test, dynamic and static test, etc.
Product quality research
Establish a perfect quality evaluation system
evaluate the loss of satisfaction caused by product quality through the research model
and give targeted improvement strategies and suggestions based on
user feedback and analysis results
Brand research
Brand health analysis, brand image research
brand competition substitution relationship research
brand premium research and brand communication research.
Advertising and publicity research
Research on advertising cognition and media channel contribution
comprehensive evaluation of advertising creativity
and research on advertising effect.
Service satisfaction research
Customer service satisfaction research
dealer satisfaction research
Channel research
Unannounced inspection on hardware and management level of dealer service station
unannounced inspection on implementation of sales process
unannounced inspection on implementation of after-sales process
unannounced inspection on maintenance capability and technology.
Research on financial and lottery industries
Over 20 years' research experience in related industries such as finance and lottery, the industry-leading satisfaction loyalty evaluation system and research model, the technologically advanced real-time online management system platform for channel service inspection projects, the unique implementation-quality control-research integrated closed project operation management and control service mode, experienced project service team, strict company quality control system and strict project quality control requirements provide double guarantee for project quality.
Brand research
Using CTR's advanced research model
it studies and analyzes the brand image, brand reputation, brand awareness, brand health and brand positioning.
The main research directions are brand health analysis, brand image research, brand competition substitution relationship research
brand positioning research, brand value research, etc.
Research on satisfaction and loyalty
Using CTR's advanced research model, it studies the satisfaction and loyalty of customers and internal employees.
The main research directions are:
Customer service satisfaction research, customer service loyalty research, net recommendation research, internal employee satisfaction research, etc.
Research on customer service experience
With the upgrading of consumer demand, customer service experience has become one of the core competitiveness of peer competition
CTR has many years of research experience in improving customer experience. The main research directions are
customer experience improvement strategy research
channel overall service quality improvement strategy research
erminal network service quality 'mystery customer' unannounced visit monitoring research
terminal network service quality open visit research.
Research on consumer behavior and attitude
By mining the drivers of consumer behavior and attitude
consumers are subdivided into portraits
providing strong support for solving the pain points of consumer demand
channel construction, product development and delivery, marketing promotion strategies, etc.
The main research directions are
the portrait of crowd structure
the behavior and attitude of channel and product use
the strategy of customer refined service management the strategy of media contact and delivery
the strategy of product research and development and channel delivery
the optimization and upgrading of products
Media Convergence Institute Products
