Media Convergence Institute
CTR
Dewai No.5
Dewai No.5 (ID: Dewaiwuhao) is the official account of CTR Media Convergence Institute, which officially opened in 2015. Based on the professional advantages of CTR and CSM in media research, audience measurement and consumer insight for more than 20 years, Dewai No.5 continuously observes the development trend and phenomenal measures of the media convergence industry, and explores the ice-breaking road and solution for traditional media to move towards the integration field; Find a way to integrate with media genes and cross the border for Internet enterprises.
Contact Us
yuhaijiao@ctrchina.cn
于老师,17710647516
扫码关注“德外5号”
  • Since 2018, CTR Media Convergence Institute has taken Dewai No.5 as the starting port, and has continuously released media integration effect evaluation reports, actively promoting the industry to establish a scientific, objective and reasonable media integration evaluation system; At the same time, this move has enhanced the leading power, spreading power and influence of Dewai No.5 in the industry. Since January, 2020, the data report jointly released by German Foreign Affairs No.5 Push CTR and Aauto Quicker and other new media platforms is moving towards normalization, providing a powerful data reference for the integration of media organizations and Internet enterprises across borders.

    The readers of Dewai No.5 are mainly employees of radio and television media and Internet new media, and now they have formed stable user stickiness and reading habits. The new media matrix series of "Dewai No.5" has settled in today's headlines, Zhihu, 36Kr and other platforms, and its influence in the industry is beginning to show.
  • By the end of 2020, Dewai No.5 has created a number of fixed brand columns, including Dewai Exclusives , Dewai Windows , Dewai Recommends, Dewai News and Weekend Reading. It has issued more than 3,000 articles, with a cumulative reading volume of nearly 1.5 million and more than 50,000 subscribers , which has been widely recognized by professionals and experts in the field of media convergence.

    In view of the pain points, hot spots and difficult problems in the process of media convergence, Dewai No.5 gathers first-line academic and industry experts at home and abroad to output ideas and strategies, and strives to become the source of the core views of media convergence. The exclusive reports on the views of guests at the annual "818 Expert Salon Seminar" and the "Media Convergence Summit of China TV Conference", aroused great concern from the industry.

    After years of accumulation, Dewai No.5 has established a group of original and compiled authors around the world, continuously producing overseas classic media convergence case analysis reports and related articles, creating an exclusive content product line with international style and forming a good word-of-mouth effect in the industry.
  • In the future, Dewai No.5 will continue to deepen the professional content of media integration and do a good job in all-round output of high-quality content. On the basis of ensuring original quality control, optimizing new media operation process and increasing maintenance of expert resource pool, Dewai No.5 will continue to strengthen its product thinking, enrich its product line according to users' needs, highlight its authority and service, create a unique personalized IP of Dewai No.5, further enhance its brand, and strive to become an ideological highland in the field of media integration research.